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Spam complaints: why they happen and how to fix them

A Spam Complaint occurs when a recipient manually marks an email as spam in their email client. This could in some instances be a mistake by the recipient. Usually means they no longer want to receive emails from you or your customer that is sending them email.

Resolving spam complaints

When a spam complaint is made this is pretty serious. We will disable the sending of email to this address to protect sender reputation.

If you are certain the recipient has made a mistake then you can reach out to them via another channel and check. The participant may also change their mind or realise their mistake. They may let you know they want to receive emails from you.

If it was a mistake or they get in touch with you, contact us at We can reactivate the participant’s email.

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